case studies

Three quarterly HUB campaigns for a global parenting programme — making charged emotional territory feel approachable, solution-oriented, and human.

A brand identity for a public-sector AI transition consultancy — warm yet rebellious, evidence-based yet approachable. Built on hundreds of layers.

A factsheet for ParkinsonNL — translating disease statistics into urgency and advocacy through icon design and rhythmic editorial layout.

An identity for the Royal FloraHolland staff association — a symbol that reads simultaneously as growth, bloom, and the people at the core of the organisation.

A selection of foundation briefs from the Reducations Graphic Design and Art Direction programme — corporate identity, retail rebranding, cultural communication, and brand strategy.