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A growing part of what I do doesn't produce anything you can look at. It produces decisions. Rationale. Structure. And I have no idea how to put that in a portfolio.

Negative space implies the space around something is empty. Ma is the opposite — and that distinction changes how you design.

Design studios have gone quiet about AI. That silence is more telling than anything they were saying two years ago.

Most colour token systems break in the same places. The conventions that work are short and consistent.

±0 is built on a philosophy of disappearance. The orange-walled store in Aoyama is where that philosophy meets commerce.